Ellie | Graceful V-Neck Floral Dress
Ellie | Graceful V-Neck Floral Dress
Ellie | Graceful V-Neck Floral Dress
Ellie | Graceful V-Neck Floral Dress
Ellie | Graceful V-Neck Floral Dress
Ellie | Graceful V-Neck Floral Dress
Ellie | Graceful V-Neck Floral Dress
Ellie | Graceful V-Neck Floral Dress
Ellie | Graceful V-Neck Floral Dress
Ellie | Graceful V-Neck Floral Dress

Ellie | Graceful V-Neck Floral Dress

$119.95 AUD
Color
SizeSize guide ↗

True to size. Full size guide in cm & inches.

We accept American Express Apple Pay BLIKGoogle Pay MaestroMastercard MobilePayShop Pay Union PayVisa
Dispatched in 1–3 business days Fully tracked · free standard shipping on every order

Anniversary Sale — stack & save

The more dresses you add, the more you save — applied automatically at checkout.

Buy 2 dresses10% off
Buy 3 dresses15% off
Buy 4+ dresses20% off
  • 60-day easy returns — live in it a month, send it back if it's not right.
  • True to size — a real size guide, per dress, in cm & inches.
  • Secure checkout — encrypted, the way you like to pay.
Fabric & care
Soft, breathable fabric with a gentle drape. Machine wash cold, hang to dry. Made to be worn — and washed — for years.
Size & fit
Runs true to size — take your usual size. Full measurements in the size guide.
Shipping — US & Australia
Standard shipping is free on every order to Australia and the US, fully tracked. Orders are dispatched within 1–3 business days by our fulfilment partner in Asia; standard delivery takes 7–14 business days (Express 2–4 business days, selectable at checkout). Any import duties or taxes are already included in your price.
Returns
60 days to return unworn items in original condition — no problem at all. Message us and we'll walk you through it.
Easy
to Wear
Tummy
Coverage
All-Day
Comfort
Confidence
Boosting Fit
The details

Ellie | Graceful V-Neck Floral Dress

Ellie is a celebration of soft floral prints and easy A-line movement, the kind of dress that feels romantic without ever tipping into costume.

A deep V-neckline lengthens the upper body, a gathered empire waist softly defines the figure, and the full A-line skirt twirls gently at the hem in a delicate floral print.

Wear it to a garden party, a Sunday brunch, or anywhere you want a touch of romance without trying too hard.

  • Deep V-neckline: beautifully frames a delicate necklace.
  • Gathered empire waist: softly defines the figure without compression.
  • Full A-line skirt: creates twirl-worthy movement when you walk.
  • Delicate floral print: tasteful, never loud or oversized.
Ellie | Graceful V-Neck Floral Dress
Anniversary Sale

Shop more, save more.

To celebrate our anniversary, the more dresses you add the more you save — applied automatically at checkout. Build the capsule you'll wear all season.

  • Buy 2 dresses → 10% off
  • Buy 3 dresses → 15% off
  • Buy 4+ dresses → 20% off — our best value
  • Free tracked shipping & 60-day returns on every piece.
Shop the edit
Ellie | Graceful V-Neck Floral Dress

Our bestsellers — save an extra 10%

View all
Whitemore & Daughters - Midi Dress: High-Neck A-Line Dress with Zip-Front Detail
Midi Dress: High-Neck A-Line Dress with Zip-Front Detail
$159.95
Whitemore & Daughters - Midi Dress: Off-Shoulder Fit-and-Flare Dress with Pockets
Midi Dress: Off-Shoulder Fit-and-Flare Dress with Pockets
$149.95
Whitemore & Daughters - Midi Dress: Mandarin-Collar Dress with Sheer Overlay
Midi Dress: Mandarin-Collar Dress with Sheer Overlay
$129.95
Whitemore & Daughters - Midi Dress: High-Neck A-Line Dress with Pleated Skirt
Midi Dress: High-Neck A-Line Dress with Pleated Skirt
$149.95
High-Collar Blazer & Wide-Leg Trousers Co-ord – Whitemore & Daughters
High-Collar Blazer & Wide-Leg Trousers Co-ord – Whitemore & Daughters
$209.95
Whitemore & Daughters - Midi Dress: High-Neck Ruched Dress
Midi Dress: High-Neck Ruched Dress
$149.95
Ivory Tweed Square-Neck Suit Set Co-ord – Whitemore & Daughters
Ivory Tweed Square-Neck Suit Set Co-ord – Whitemore & Daughters
$289.95
Whitemore & Daughters - Midi Dress: High-Low V-Neck Dress with Chiffon Sash Belt in Watercolor Print
Midi Dress: High-Low V-Neck Dress with Chiffon Sash Belt in Watercolor Print
$159.95
Salt air · slow days

The Whitemore woman, in real life

Soft fabrics, easy shapes, made to be lived in — and kept for years, not one season.

A Whitemore & Daughters customer

Made to be worn for years

A Whitemore & Daughters customer

Effortless, every single day

A Whitemore & Daughters customer

Chosen by the two of us

A Whitemore & Daughters customer

Salt air & slow days

Occasion, made simple

View all
Whitemore & Daughters - Velmara Maxi Dress: Tiered Chiffon Dress with Cape-Overlay Flutter Sleeves
Velmara Maxi Dress: Tiered Chiffon Dress with Cape-Overlay Flutter Sleeves
$79.95
Whitemore & Daughters - Guinevere Maxi Dress: Halter-Neck Dress with Belted Waist in Floral Print
Guinevere Maxi Dress: Halter-Neck Dress with Belted Waist in Floral Print
$59.95
Whitemore & Daughters - Neva Midi Dress: V-Neck Dress with Puff Sleeves
Neva Midi Dress: V-Neck Dress with Puff Sleeves
$59.95
Whitemore & Daughters - Allison Midi Dress: Round-Neck Sleeveless Dress in Floral Print
Allison Midi Dress: Round-Neck Sleeveless Dress in Floral Print
$79.95
Whitemore & Daughters - Krissy Midi Dress: Round-Neck Dress with Long Sleeves and Front Slit
Krissy Midi Dress: Round-Neck Dress with Long Sleeves and Front Slit
$79.95
Whitemore & Daughters - Sabrina Mini Dress: V-Neck Dress with Flutter Sleeves and Lace Trim
Sabrina Mini Dress: V-Neck Dress with Flutter Sleeves and Lace Trim
$59.95
Whitemore & Daughters - Lyssa Mini Dress: V-Neck Dress with Puff Sleeves
Lyssa Mini Dress: V-Neck Dress with Puff Sleeves
$109.95
Whitemore & Daughters - Klaudia Mini Dress: Round-Neck Dress with Tiered Skirt
Klaudia Mini Dress: Round-Neck Dress with Tiered Skirt
$109.95
Buy with confidence

Try it for 60 days. Truly.

Live in your dress for a full 60 days — wear it, wash it, style it. If it's not right, send it back for a full refund, no fuss. And if you're ever unsure, message us — you'll reach the two of us, not a call centre.

60-day refunds Secure checkout We answer, personally

New this season

View all
Madison | Elegant Botanical Dress
Madison | Elegant Botanical Dress
$109.95
Amelia | Elegant Flowing Dress
Amelia | Elegant Flowing Dress
$119.95
Sienna | Elegant Green Dress
Sienna | Elegant Green Dress
$89.95
Celeste | Elegant Leaf Dress
Celeste | Elegant Leaf Dress
$109.95
Fiona | Elegant Fuchsia Dress
Fiona | Elegant Fuchsia Dress
$89.95
Jade | Elegant Green Dress
Jade | Elegant Green Dress
$89.95
Harper | Elegant Red Dress
Harper | Elegant Red Dress
$89.95
Bluebell Meadow Pocket Midi Dress
Bluebell Meadow Pocket Midi Dress
$109.95
The Whitemore unboxing

Arrives beautifully packaged

Every order is wrapped with care and sent in signature Whitemore packaging — the kind you almost don't want to unwrap.

Whitemore & Daughters packaging
Whitemore & Daughters packaging
Whitemore & Daughters packaging
Whitemore & Daughters packaging
Before you order

Questions? We've got you.

How long does shipping take?
We ship across Australia and the US, and standard shipping is free on every order — no minimum, fully tracked. Orders are dispatched within 1–3 business days by our fulfilment partner in Asia; standard delivery takes 7–14 business days, Express 2–4 business days. Any duties or taxes are already included in the price you pay.
What's your return policy?
You have 60 days from delivery to return unworn items in original condition for a full refund. Message us and we'll send simple instructions.
How do I choose my size?
Our dresses run true to size — take your usual size. Every dress has a real size guide in cm & inches. Between sizes? Size up for a relaxed fit.
What payment methods do you accept?
All major cards plus Apple Pay, Google Pay and Shop Pay, through Shopify's encrypted checkout — we never see or store your card details.
Who am I buying from?
A small family-run label — a mother building something to pass down to her daughters. Whitemore & Daughters is operated by whitemoreanddaugthers (KvK 84342889), K.P.C. de Bazelstraat 21, 1402 XA Bussum, Netherlands, and ships to Australia and the US. She chooses every dress herself and reads every message — no big team, no call centre. Still have a question? Message us here.
$119.95

Size guide

Measurements in cm / inches. Our dresses run true to size.

SizeBustWaistHip
XS82 / 32"64 / 25"90 / 35"
S87 / 34"69 / 27"95 / 37"
M92 / 36"74 / 29"100 / 39"
L98 / 38"80 / 31"106 / 42"
XL104 / 41"86 / 34"112 / 44"
Between sizes? Size up for a relaxed fit. Still unsure — message us, we'll help.