Started for my daughters
Whitemore & Daughters began at my kitchen table — not really as a business, but as something I wanted to build with my own hands and, one day, leave behind for my two girls.
I wanted a name they could be proud of, and dresses made the way I'd want for my own daughters: soft, honest, and made to be kept and handed down — not thrown out after one season. So I still choose every single piece myself, with a good deal more heart than sense.
Every order is packed with care and sent fully tracked, all the way to your door — the same care I'd give my own girls.
When you wear a Whitemore dress, you become part of what I'm building for them. Thank you for being here for it.
— Emma, for my daughtersFounder · Whitemore & Daughters