Blue Meadow Easy-Wear Floral Midi Dress
$109.95
AUD
Anniversary Sale — stack & save
The more dresses you add, the more you save — applied automatically at checkout.
Buy 2 dresses10% off
Buy 3 dresses15% off
Buy 4+ dresses20% off
- 60-day easy returns — live in it a month, send it back if it's not right.
- True to size — a real size guide, per dress, in cm & inches.
- Secure checkout — encrypted, the way you like to pay.
Fabric & care
Soft, breathable fabric with a gentle drape. Machine wash cold, hang to dry. Made to be worn — and washed — for years.
Size & fit
Runs true to size — take your usual size. Full measurements in the size guide.
Shipping — US & Australia
Standard shipping is free on every order to Australia and the US, fully tracked. Orders are dispatched within 1–3 business days by our fulfilment partner in Asia; standard delivery takes 7–14 business days (Express 2–4 business days, selectable at checkout). Any import duties or taxes are already included in your price.
Returns
60 days to return unworn items in original condition — no problem at all. Message us and we'll walk you through it.
Easy
to Wear
to Wear
Tummy
Coverage
Coverage
All-Day
Comfort
Comfort
Confidence
Boosting Fit
Boosting Fit
The details
Blue Meadow Easy-Wear Floral Midi Dress
Some dresses feel effortless the moment you put them on — this is one of them.
The Blue Meadow Easy-Wear Floral Midi Dress is cut in a soft blue with a delicate all-over floral print, its gathered waistline giving way to a flowing midi skirt with side pockets tucked in for daily ease.
Wear it for lunch with friends, an afternoon with family, or a quiet outing when you want to feel comfortable and polished at once.
- Delicate floral print: scattered blooms in soft blue for gentle, everyday charm.
- Gathered waistline: shapes the bodice while the skirt drapes and moves with ease.
- Flowing midi length: relaxed coverage that moves comfortably through the day.
- Side pockets: practical enough for errands, travel and everything between.
Anniversary Sale
Shop more, save more.
To celebrate our anniversary, the more dresses you add the more you save — applied automatically at checkout. Build the capsule you'll wear all season.
- Buy 2 dresses → 10% off
- Buy 3 dresses → 15% off
- Buy 4+ dresses → 20% off — our best value
- Free tracked shipping & 60-day returns on every piece.
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Salt air · slow days
The Whitemore woman, in real life
Soft fabrics, easy shapes, made to be lived in — and kept for years, not one season.
Made to be worn for years
Effortless, every single day
Chosen by the two of us
Salt air & slow days
Occasion, made simple
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Buy with confidence
Try it for 60 days. Truly.
Live in your dress for a full 60 days — wear it, wash it, style it. If it's not right, send it back for a full refund, no fuss. And if you're ever unsure, message us — you'll reach the two of us, not a call centre.
60-day refunds
Secure checkout
We answer, personally
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The Whitemore unboxing
Arrives beautifully packaged
Every order is wrapped with care and sent in signature Whitemore packaging — the kind you almost don't want to unwrap.
Before you order
Questions? We've got you.
How long does shipping take?
We ship across Australia and the US, and standard shipping is free on every order — no minimum, fully tracked. Orders are dispatched within 1–3 business days by our fulfilment partner in Asia; standard delivery takes 7–14 business days, Express 2–4 business days. Any duties or taxes are already included in the price you pay.
What's your return policy?
You have 60 days from delivery to return unworn items in original condition for a full refund. Message us and we'll send simple instructions.
How do I choose my size?
Our dresses run true to size — take your usual size. Every dress has a real size guide in cm & inches. Between sizes? Size up for a relaxed fit.
What payment methods do you accept?
All major cards plus Apple Pay, Google Pay and Shop Pay, through Shopify's encrypted checkout — we never see or store your card details.
Who am I buying from?
A small family-run label — a mother building something to pass down to her daughters. Whitemore & Daughters is operated by whitemoreanddaugthers (KvK 84342889), K.P.C. de Bazelstraat 21, 1402 XA Bussum, Netherlands, and ships to Australia and the US. She chooses every dress herself and reads every message — no big team, no call centre. Still have a question? Message us here.